An aligned offer isn’t just about what you sell – it’s about matching your energy, your life, and how you actually work with your ADHD brain. It needs to fit into your big vision for the life you’re creating. When your offer is aligned, you can show up consistently without burning out.
You’re in a niche that matters – sexual wellness for women is important work, and you clearly have expertise here. Your Yoni Dearmouring course shows you’ve created something specific and valuable. The fact that you’re getting clients at all (even if you don’t know how) means people want what you have.
You have “coaching but also a few courses” – which means you have multiple offers competing for your attention and energy. When someone finds you, what are they buying? Are they booking coaching? Buying a course? Which course? This split focus is why you “don’t even know how I get clients honestly.” You can’t track what you can’t see clearly. Multiple offers = scattered marketing = inconsistent income = that feeling of throwing spaghetti at the wall.
Your ADHD brain is trying to market and sell multiple things at once. Every time you sit down to create content or show up on Instagram, you’re making a decision: “Do I talk about coaching today or the course? Which course?” That decision fatigue is killing your consistency. And without consistency, you can’t build the momentum you need for predictable income. You need ONE clear offer so your marketing can have ONE clear message.
Your target audience is about understanding the ONE specific problem you solve for ONE specific person. When you’re clear on this, your marketing writes itself. When you’re vague, everything feels like pushing a boulder uphill.
You know you work with women, and you know it’s related to sex. That’s more specific than “I help everyone with everything,” so you’re ahead of a lot of people.
“Women who have issues with sex” is way too broad. What kind of issues? Pain? Trauma? Disconnection from their bodies? Shame? Low desire? These are completely different problems that require different solutions and attract different people. A woman dealing with vaginismus needs different support than a woman recovering from sexual trauma than a woman who just feels disconnected from pleasure. When your audience is this vague, your content has to be generic. Generic content doesn’t convert. You’re trying to speak to everyone and ending up connecting with no one specifically enough for them to pull out their credit card.
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When you’re vague about who you serve, you can’t create content that makes people say “holy shit, she’s talking directly to me.” You end up posting “things that are funny sexually and important political topics” because you don’t have a clear through-line. That’s not a content strategy – that’s throwing stuff out there and hoping something sticks. Your ideal client is scrolling past because nothing you’re saying feels specifically FOR them.
ONE traffic source. That’s it. When you’re consistent on ONE platform, you build brand authority. You become the person people think of when they have that problem. When you’re scattered across 5+ platforms, you’re invisible everywhere.
You’ve picked Instagram as your main platform, and you’re doing podcast guest spots. Podcasts are actually brilliant for your niche – long-form conversation lets you build trust around sensitive topics. The fact that you “usually talk about my Yoni Dearmouring course” on podcasts shows you have a clear call-to-action there.
You’re “not consistent” and you’re posting a mix of funny sexual content, political topics, and presumably your offers. This is content chaos. Your Instagram doesn’t have a clear purpose because YOU don’t have a clear strategy. You’re posting what feels interesting in the moment instead of what moves people toward working with you. And “not consistent” means you’re not building the repetition and visibility you need to stay top-of-mind. People forget you exist between posts.
Inconsistent posting + scattered content topics = people don’t know what you do or why they should follow you. They might laugh at a funny sex meme, but they’re not thinking “this is the person I hire when I’m ready to heal my relationship with my body.” You’re entertaining, not converting. And with your ADHD brain, the inconsistency is probably happening because you don’t have a clear content system tied to ONE offer for ONE person. So every time you go to post, you’re starting from scratch, which is exhausting, so you don’t post, so you stay invisible.
Let’s talk about what you’re really here for: predictable income.
Predictable income comes from:
You have a sales conversation – the 20-minute free coaching session. That’s good. You’re not just hoping people will buy without talking to you first, which matters for high-trust topics like sexual wellness. And you’re getting some course sales from podcast appearances, which means your guest spots are working to some degree.
You have two completely different sales paths: free coaching calls for your coaching, and podcast-to-course for your courses. Which means you’re managing two different funnels, two different follow-up sequences, two different conversion strategies. And your income is “not at all” predictable. Here’s why: You don’t know which offer to focus on, so you can’t optimize either sales path. You don’t know where clients come from, so you can’t do more of what works. You’re not consistent on Instagram, so you’re not feeding your sales system with regular leads. And because you have multiple offers for a vague audience, people are confused about what to buy and when.
Unpredictable income isn’t a revenue problem – it’s a clarity problem. You can’t create a system when you don’t know what you’re systematizing. Should you be driving people to book coaching calls? To buy the Yoni Dearmouring course? To buy one of your other courses? Every piece of content you create, every podcast you go on, every Instagram post – they all need to point to ONE thing. Right now they’re pointing everywhere, which means they’re pointing nowhere. This is why you don’t have predictable income. It’s not because you’re not good enough or working hard enough. It’s because you’re working on five different businesses at once instead of ONE focused business.
Here’s what’s actually happening: You have multiple offers (coaching + “a few courses”), a vague target audience (“women who have issues with sex”), inconsistent content on Instagram that’s all over the place (funny sex stuff + political topics + your offers), and two different sales systems. This isn’t four separate problems – this is ONE problem showing up in four places. You don’t have clarity on what business you’re actually building.
Without that clarity, your ADHD brain is doing what ADHD brains do: chasing the dopamine hit of new ideas (another course! a different content angle! maybe I should post about politics today!), getting overwhelmed by too many options (which offer do I promote? what do I post about?), and then freezing or going inconsistent because the path forward isn’t clear. You can’t see your own patterns when you’re in them. And when you’re stuck, your brain tells you to start over or add something new instead of simplifying and focusing.
You can’t fix this alone because your brain will keep doing what it’s been doing. You’ll have a moment of clarity, decide to focus on ONE thing, feel good about it for three days, then doubt yourself, wonder if you picked the wrong thing, see someone else doing something different, and spiral back into “maybe I should just…” This isn’t a character flaw – this is how ADHD brains work under stress without external support and accountability.
You need someone in your corner who can see your patterns before you spiral, who can help you stay on track to make predictable income, who gets that your ADHD brain needs a different approach than neuro-typical business owners.
That’s what Unstuckable provides: 8 live coaching calls per month at a price that’s actually accessible. Not $3K/month gatekeeping bullshit – real support that makes sense for solo entrepreneurs.
In Unstuckable, you’ll:
This is how you go from scattered to focused. From knowing you need to change to actually doing it.
